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This web site had the following in the homepage, "Laying the Groundwork for Your Extraordinary Event." We saw that the web site stated " Aisle Runners and Carpets For Your Next Event." It also said " Event Rugs makes standard size aisle runners and custom event rugs for personal and professional events; red carpet events, aisle runners for weddings, fashion showrunners, limo entrance runners, commercial walk-in mats, . any type of indoor or outdoor carpet to make your special event a red carpet event. No event is too big or too small for an event rug! Find it for Less?." The header had event rugs as the highest ranking optimized keyword. It is followed by red carpet aisle runners, special event runners, and red carpet rugs which isn't as ranked as highly as event rugs. The next words eventrugs.com uses is red carpet runners. wedding aisle runners was included and could not be understood by search crawlers.